Website Planning Guide

This planner will walk you through some common best practices and strategy for sites that need to sell, and help you apply them to your own unique business needs. We’ve broken it down into four easy to follow sections, each with sanity-saving worksheets. The goal of this guide is that by the time you’re ready to start building your site, you’ll have a dialed and proven road map as your guide. The time and effort you put in to planning into your website upstream will ensure that you’re able to get your website live quickly, painlessly and with peace of mind that you and your business are you’re set up for success.

01—The Why

Before you can plan a successful website, you need to first define what you’re trying to accomplish with it. The answer might not be as obvious as it seems! We'll help you get clear on your goals.

02—The Who

In order for your site to resonate with visitors and start drawing them down the path to purchase or booking, you’re going to need to understand who you're talking to, and what drives their decision to buy.

03—The How

Now that you know what you’re trying to do with your site and who you’re trying to do it for, you can start to figure out how you’re going to do it. We'll walk you through how to structure your site to have everything you need, and nothing you don't.

04—The What

Get organized with our Page Planner Worksheets. We'll help you organize your content and walk you through some of the lesser-known best practices for images and copy on the web. This all translates to some major SEO wins and will go miles in helping your site be easy to use for your customers as well.