Site audits

We'll go through your existing site with a fine-tooth comb and let you know what's working well and where there's room for improvement.

Is your site not performing well, but you're not sure why? Or are you looking to level up but not sure where to start?

A thorough site audit is a low-cost way to identify opportunities and next steps for your website. Having an objective third-party review your site with a lens on design, UX, and conversion can uncover where you might be leaving money on the table, and bring fresh perspective to your online presence.

Site audits

in a nutshell

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Our process

What does working with us look like?

Kick-off call

Each review kicks off with a quick 15-minute call. This gives us a chance to get to know you, and gives you the opportunity to let us know if there are any specific things you'd like us to look at beyond what's outlined above.

Review week

Leave your site with us. We'll go through page by page, desktop view and mobile alike, and find what's working well and where there is room for improvement. We'll gather our feedback and get ready to hand it off to you.

Feedback delivery

Feedback will be sent to you via Volley, and can be downloaded to your Trello account for safe-keeping (if you don't have an account, it's free to sign up). We'll give you 72 hours to review the feedback and then we'll hop on a call to answer any questions you might have.

Discuss next steps

In some instances, we'll be able to help you implement any or all changes you'd like to make to your site. We'll follow up with you after our feedback call to see if there's anything you'd like our help on!


all of our sites are:

Easy to update and manage / Beautifully responsive / Crafted to convert / Intentionally designed / Powered by Shopify

What's included

Overall design audit

How does your site look? Is it current or is it stuck in another decade? Is it targeted towards your ideal customer demographic? Are your fonts legible? Colors complementary?

Page content, layout, and visual hierarchy

Are your pages easy to read? Is the information complete and easy to understand? Can customers easily see what you're offering and how to book or buy from you? We'll go through page by page and make sure that your site is set up to talk to your customers and serve your business needs all at the same time.

Application and consistency of brand guidelines

Having your brand identity bleed through your website confidently creates a cohesive experience for your customers and a strong presence for your brand as a whole. We'll make sure that your brand's visual guidelines (fonts, colors, treatments, and overall vibe) are reflected throughout your website, and that they're being used consistently.

Site map and structural audit

We'll take a look at your site's navigation (top nav and footer) as well as your site map to make sure that all of your information is organized in a way that makes sense to your customers, and therefore easily discoverable by them. Benefit of an easy-to-navigate site? Lower bounce-rate, more time on site, and higher chances of conversion.

Conversion optimization

There is an art to getting people to buy online, and different tactics work best in different places on your site. We'll let you know where you're set up for success and where you could be leaving business on the table.

Calls to action

We'll look to make sure that you have the right number of calls-to-action throughout your site, that they're placed in the optimal locations to get the job done, and that the language is persuasive. Calls-to-action are the workhorse of your site and it pays to get them right.

ADA (accessibility) contrast compliance

Best practices for modern web design dictate that all business websites should be ADA (Americans with Disabilities Act) compliant. One aspect of this is ensuring there is enough contrast between the colors and fonts used on your site. Your content needs to be easily readable by people with visual impairments, like color-blindness, and it'll come down to font size and color choices to make this possible. We'll let you know how you're doing on the legibility front, and make suggestions on where and how to improve if necessary.

90min kickoff call

To get your project started, we'll hop on the phone to get to know you and your brand a little bit, as well as learn about your business and the needs of your website project. We'll hear your goals, likes and dislikes, and gather any other information we'll need to complete your build. We'll also be sure to leave time for you to ask us any questions you might have!

Style tiles

As part of the initial design process, we'll create a "style tile" for your site so that we can align on general look, feel, and vibe before we move forward with actual page designs.

Up to 15 pages

This package has room to support all the needs of an e-commerce-based site, with the added flexibility of two landing pages to fully tell the story of your brand and your product offering. Our e-commerce websites include the following pages:

Category page (up to 2 template types)
 Product detail page (up to 2 template types)
 Cart, Checkout and Account
 Blog landing page and detail page
Additional landing pages (x2)

(All packages come with a Privacy Policy page, Terms and Conditions page, and 404 page included).

Up to 5 app integrations

During this project we'll connect your site to up to five third-party services. These apps add a layer of content and functionality to your Shopify site that takes the customer experience to the next level. We'll work with you to define which integrations are best suited to your build, and help you to get them implemented.

Typically, integrations fall into the following buckets:

- Product Content & Filtering Enhancements
- Shipping Tools
- Customer Reviews Platform
- Email Service Providers
- Social Media Feeds (Instagram, Facebook, Pinterest, and more)
- Analytics & Tracking

Related work

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Reach out

Get the e-commerce site you've been dreaming of, and stop letting your website hold your business back.
Let's make something together
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