Klaviyo setup

Turn shoppers into subscribers and grow your sales through Klaviyo's integrated email marketing platform

There's no denying that an email marketing program, when implemented with brand and audience in mind, generates revenue. We can help set up the basic building blocks to get you started.

Whether you have an existing email marketing program or are looking to start collecting subscribers, we can help. There are a number of different email marketing services out there, but our strong preference for Shopify websites is Klaviyo.

Klaviyo brings with it a library of ready-to-go templates, a ton of shopping behavior data from customers browsing and buying on your website, and an easy Shopify integration. With any Shopify site, we recommend getting the basic pieces in place to start growing your subscriber base. (Interested in Klaviyo? Sign up here!).

Klaviyo setup

in a nutshell

01
beautifully designed welcome email
(to get you started)
01
contact list import
(if you have one)
04
consultation hours
(more details below)
new subscribers

Our process

What does working with us look like?

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all of our sites are:

Easy to update and manage / Beautifully responsive / Crafted to convert / Intentionally designed / Powered by Shopify

What's included

01
Shopify integration

We will connect your Shopify website to your Klaviyo account, enable e-commerce data tracking, and confirm that email signups are flowing from your site into the correct Klaviyo subscriber list.

01
Welcome email design & build

Your "Welcome Email" is the email that sends to subscribers after they sign up through any of your site's email signup forms. This email is both reassuring to customers that their signup worked, and your first opportunity to gain access to their inbox.

We will design and build a Welcome Email to match your current brand styles, ensuring that this first inbox appearance presents your brand with consistent design and messaging. As an added benefit, you can then duplicate this email template and reuse it for future email campaigns.

01
Contact list import

If you have an existing email subscriber list, we will import that list into your account as part of the migration to Klaviyo.

01
Klaviyo consultation

There is a lot you can do with Klaviyo, and every brand's needs are different. For this reason we include up to 4 hours of consulting to help with any additional questions you run into.

This can cover things like setting up an automated workflow, help with customer segmentation, email template changes, and any other questions that may pop up as you dig into your new Klaviyo toolset.

01
90min kickoff call

To get your project started, we'll hop on the phone to get to know you and your brand a little bit, as well as learn about your business and the needs of your website project. We'll hear your goals, likes and dislikes, and gather any other information we'll need to complete your build. We'll also be sure to leave time for you to ask us any questions you might have!

02
Style tiles

As part of the initial design process, we'll create a "style tile" for your site so that we can align on general look, feel, and vibe before we move forward with actual page designs.

03
Up to 15 pages

This package has room to support all the needs of an e-commerce-based site, with the added flexibility of two landing pages to fully tell the story of your brand and your product offering. Our e-commerce websites include the following pages:

Homepage
 About
Category page (up to 2 template types)
 Product detail page (up to 2 template types)
 Cart, Checkout and Account
 FAQ
Contact
 Blog landing page and detail page
Additional landing pages (x2)

(All packages come with a Privacy Policy page, Terms and Conditions page, and 404 page included).

04
Up to 5 app integrations

During this project we'll connect your site to up to five third-party services. These apps add a layer of content and functionality to your Shopify site that takes the customer experience to the next level. We'll work with you to define which integrations are best suited to your build, and help you to get them implemented.

Typically, integrations fall into the following buckets:

- Product Content & Filtering Enhancements
- Shipping Tools
- Customer Reviews Platform
- Email Service Providers
- Social Media Feeds (Instagram, Facebook, Pinterest, and more)
- Analytics & Tracking

Related work

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